About The Book

Lead by Greatness is especially timely because business is at a pivotal point in its evolution as leaders face three crucial issues:

  • What will drive the next surge of productivity?
  • How do you sustain your competitive advantage in an increasingly commoditized environment?
  • How do we build corporations that focus on a higher purpose than maximizing shareholder value, and yet still deliver that value regardless?

Lead by Greatness answers these questions by proposing a new leadership philosophy in which leaders draw their authority from their personal stature rather than from their positional status. Leadership stature is more about character than it is about competence. Leadership stature is not a learnt skill-set but an authentic way of being. It is the expression of the purpose for which you were created; it is the manifestation of your deepest spiritual, intellectual and emotional essence. Leaders with stature do not manipulate or intimidate people but rather they ignite their spirits. Leaders of stature care, they innovate – they deliver.

Lead by Greatness is more than a life-changing new leadership philosophy; it also contains practical “how-to” tools and engaging anecdotes. For over twenty years leaders around the world have successfully implemented the Lead by Greatness model in their organizations across a wide spectrum of industries. This book, the culmination of decades of research and experimentation, shows you how these leaders are using character to succeed.

Lead by Greatness is different from other books on leadership you may have read. Most books on Leadership focus on how to change the behaviors of others. Lead by Greatness is premised on the foundation that the only way to elicit changed behaviors and attitudes from others is to know what behavioral levers in yourself you need to change in order to gain the desired changes around you.

Lead by Greatness challenges your world-view. It guides you to build and articulate your own, integrated, overarching world-view that spans all aspects of your professional and personal life. This world-view will inform all the decisions and choices you make, giving them singular focus and integrated harmony. In Lead by Greatness you probe the very purpose of your own existence and how it aligns with your organization’s purpose. You map your individual Spiritual Fingerprint™ and gain insight into what drives the choices you make. You learn how to avoid becoming defensive and triggering the defensiveness of others. You learn how to craft a culture of accountability and ignite generosity of spirit in the people around you. You learn how to build trust and respect across global cultures and between different generations.

Lead by Greatness will leave you profoundly transformed as a person, viewing the world through new lenses and having begun a new, lifelong journey of growth. Using the greatness of your own character and inspiring greatness in others, you will release untapped resources of human energy and unlock a new wave of innovation and economic value.