Lapin International

When corporate souls collide

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Published by David Lapin under Culture, Leadership, Strategy

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February 4, 2013

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Planes merging fields

Boeing’s 787, The Dreamliner, is the costly product of a merger between two companies with different  souls. James Surowiecki (author of that amazing book, The Wisdom of the Crowds) goes beneath the surface of the Dreamliner story to provide an insight that most of us missed. In his article  ”Requiem For A Dreamliner?”  in The New Yorker he explains how, “the Dreamliner is a technological marvel…It uses twenty per cent less fuel than its peers, and so is cheaper to run, yet it also manages to have higher ceilings and larger [...]


Changing of the Guard at Apple: Lessons in Leadership

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Published by David Lapin under Innovation, Leadership, Strategy

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August 26, 2011

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Even the inevitable shocks us. When terminally ill or very old loved ones pass on, we still feel loss and the passing of an era even though we knew it was inevitable. We have known that sooner or later Steve Jobs would no longer lead Apple, yet when it happens we feel loss and uncertainty: loss of what was and uncertainty about what will be. Apple has the momentum and the leadership in new CEO Timothy Cook to continue to grow and dominate its sector for a long time. Cook has [...]


Building Character Muscle

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Published by David Lapin under Leadership, Strategy

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July 7, 2011

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So I’m working out at the gym this morning. As I am sweating, pressing a weight heavier than I ever have before, I stop in my head to ask myself who in the world is benefiting from all this work I am doing? I thought for a moment about The Renegade Dad’s The Best Investment a Dad Can Make but the epiphany I had was even more important: irrespective of the benefit to others, we grow our strength by what we put out, not by what we take in. Yes, we do also need [...]


How Attractive Are You?

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Published by David Lapin under Innovation, Leadership, Strategy

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June 13, 2011

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According to Bain & Co.’s 2011 report on the global luxury goods market we are spending in excess of $250bn a year on branded luxury goods and cosmetics — all in an effort to raise our “attractiveness index.” Universally, people of all cultures recognize how important it is to be attractive in every relationship, personal, business and professional. We cannot sell if we and our brands are not attractive to our customers, we cannot persuade others effectively if we and our ideas are not attractive to them. The people we lead [...]


Can corporate soul outlive its creator?

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Published by David Lapin under Leadership, Strategy

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June 1, 2011

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When Apple, Starbucks and Google showed signs of losing their souls, their respective founders returned as CEOs (see What is Microsoft Missing?). Their expressed intentions were to restore their companies’ withering souls. Is it possible for founders and charismatic leaders to institutionalize their companies’ souls in ways that outlive their own tenures as CEOs? I believe generally not. It is true that the momentum a founder or great leader gives his or her company can leapfrog it so far ahead of its competition that the company will continue on a superior growth [...]


What Is Corporate Soul

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Published by David Lapin under Innovation, Leadership, Strategy

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May 17, 2011

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When I use the term corporate soul, I refer to the intangible qualities that make a business different from any other, even from another business that possesses similar material assets and provides the same product to the same market. A company’s “soul” is its spirit, its personality, its culture and the values by which it firmly stands no matter what the cost. A company’s soul is the reason why its customers stay loyal to it and why its best employees never leave it. A company’s soul is an intangible goldmine, and [...]

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