When corporate souls collide
Published by David Lapin under Culture, Leadership, Strategy
February 4, 2013
2 comments
Boeing’s 787, The Dreamliner, is the costly product of a merger between two companies with different souls. James Surowiecki (author of that amazing book, The Wisdom of the Crowds) goes beneath the surface of the Dreamliner story to provide an insight that most of us missed. In his article ”Requiem For A Dreamliner?” in The New Yorker he explains how, “the Dreamliner is a technological marvel…It uses twenty per cent less fuel than its peers, and so is cheaper to run, yet it also manages to have higher ceilings and larger [...]
