The following is an excerpt from the book Lead by Greatness. The only thing you can give your customer that competitors cannot is an experience that is authentic to who you and your company are at your very essence, in your soul. Authenticity is the only thing that can’t be replicated. John Reinhard, Explorer-in-Residence at the National Geographic Society, said: “There’s nothing like seeing the authenticity of a real person. Replicas just don’t have the same emotional power.” People know authenticity when they see it, and they are willing to pay [...]

The following is an excerpt from Lead by Greatness. If business is a university of greatness, then dealing with bright, talented young Planet-Es is one of its most challenging and important classes. Perhaps what makes the creation of strategic alliances with younger employees so challenging is that their success depends more on humility than on any other single character trait. Humility does not always come easily to successful leaders. If business is, as I see it, a university of greatness, then dealing with bright, talented young Planet-Es is one of that [...]

The following is an excerpt from Lead by Greatness. Unlocking young people’s energy will transform your team, propel your business, and be personally exhilarating for you. WELL-DIRECTED, talented young people in your business can help accelerate your journey into the future and help you leapfrog from yesterday to tomorrow. Ideally, you want droves of brilliant young talent craving to work on your team because your corporate soul resonates with them, because they feel inspired by your higher corporate purpose and are energized by your mentorship. You need young people who will [...]

The following is an excerpt from the book Lead by Greatness. Knowing the higher purpose of your business and the deeper differences you can make to the lives of your customers can transform even excellent companies into extraordinary ones. Transformation can only deliver meaningful value if it endures. Over the years the Lapin International method and process has helped new and tenured leaders not only to discover and articulate their company’s corporate soul, but also to embed it into the company’s DNA. Once embedded, a company’s soul manifests authentically in everything [...]

The following is an excerpt from the book, Lead by Greatness. When a company has soul, the most innovative “how-tos” emerge miraculously from its “why”—and set it apart. If satisfying your customers’ intangible needs is so important to a differentiation strategy, how do you determine what those needs are? Customer research and surveys don’t teach you how to differentiate. Your competitors conduct these same studies and get the same information you do. With the same data you are using, they design products that are the same or similar to the ones [...]

The golden hours of the early morning are precious. With a clear mind and no distractions I accomplish more in the early hours than during the entire day. I know that the earlier I start my mornings  the more I achieve, but often I start them  later than I would like.  I stay up too late the night before and allow my late nights to rob me of my morning glory. Like most people I go to sleep either when I have finished what I have to do or when I am [...]

Listen to our latest podcast where David Lapin discusses Dignity in Leadership: Notes from Nelson Mandela.

Listen to our latest podcast where David Lapin discusses Driving Higher Performance by Embracing a Higher Purpose

Listen to our latest podcast where David Lapin discusses Your Business Matters

Listen to our latest podcast where David Lapin discusses how to Use Generosity to Grow Your Bottom Line.